Business of Sport 2005
Sandton Convention Center, 09 June 2005
The inaugural Business of Sport was held at the Sandton Convention Centre from 7- 9 June 2005. Papadi Integrated Marketing was retained by Exhibitions for Africa to assist with the Business of Sports' brand development.
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Business of Sport is the new South African "Sports Sponsorship" and "Associated Marketing Activities" exhibition. Collocated with Markex & World of Events, the exhibition will run at the Sandton Convention Centre in Johannesburg for the first time.

Between 7-9 June 2005, this event will turn the South African marketing industry on its head - by exposing key decision makers in marketing, advertising, promotion and business to the vast number of high-profile, profitable, promotional opportunities that sport and sport sponsorship affords them.

This new, action-packed Business of Sport exhibition will demonstrate the true value of sports-associated sponsorship and marketing activities by showcasing the local and international sporting teams, products, services and spaces that can now be used to promote, enhance and grow a business and brand.

BMI-Sport Info  | 2005 Speaker List | Contact Details | About Exhibitions for Africa | Photo Gallery
Fact Sheet
| BMI-Sport Info  | Exhinition Layout / Map

According to BMI-Sport Info, in 2003:

  • The total South African sponsorship industry spend was R3 234 billion
  • The sport sponsorship market increased to R1 772 billion in direct spend
  • This amounted to 11,8% of total advertising and promotional spend
  • Growth in sport sponsorship spend in 2003 on 2002 was 18,7%
  • The average growth rate in sponsorships has been 11,7% per annum since 1987

So the timing for such an event couldn't be better. Worldwide, sports sponsorships and associated activities are growing at a significantly faster rate than traditional above-the-line advertising and media spend. And, as South African decision makers begin to recognise the value of using sport to create positive, real-life experiences of their brand amongst consumers, so a growing number of local companies are putting such activities at the core of their communications strategies - to maximize media exposure, raise brand awareness, gain mind share, create loyalty and, most importantly, quantifiably generate revenue, improve bottom line growth and increase shareholder wealth. Corporate social responsibility and upliftment programs are also beginning to play an increasingly important role in business and sport presents a natural backdrop for these.

Add to this the fact that South Africa now has a record of successfully hosting some of the world's biggest sporting events not only well, but in a way that has exceeded international expectations, and it becomes clear that an exhibition of this nature is well overdue. The African Cup of Nations, Rugby and Cricket World Cups and President's Cup have all presented opportunities for local businesses to take advantage of global sponsorship and marketing exposure through sports-related activities, but these were never maximized. With the 2010 Soccer World Cup next on the cards, local businesses already have their sites set on making the most of the event and the race is now on to identify the numerous sporting sponsorship and marketing opportunities that exist around it.

The market is waiting to be tapped. Business of Sport will enable the local and international sporting industry to do just this.

2005 Business of Sport Speaker List


Date & Time


Speaker / Contact


Tuesday 7 th June

10h30 - 11h00

Southern Sun

Charles Drew

Rebranding Southern Sun Hotels

11h00 - 11h30

Southern Sun

Klaus Beckmann

Hotel services for sports teams - right nutrition -team rooms et al

12h00 - 13h00

World Wide Worx

Arthur Goldstuck

Technology in 2010  

13h30 - 14h00

Collyer Bristow

David Becker

Key Legal Issues for Sport Event Organizers

14h30 - 15h00

Collyer Bristow

David Becker

Global Sports Development

15h00 - 15h45

A1 Motorsport

Dana Cooper

A1 Motorsports technical team and their driver development programme

15h45 - 16h15

Ministry of Sport & Recreation

Rev. Stofile

Official Opening of the Business of Sport

Wednesday 8 th June

10h30 - 11h30


Sicelo Sikakane

The 2010 Fifa World Cup - an overview of economic benefits for SA and IDC's funding role

12h00 - 13h00

SABC Sport

Linda Gibson

Sport Broadcast Sponsorship - do you really know how it works?   How to get the most our of your investment.

13h30 - 14h30


Peter Mancer

A Passion for Soccer - Sponsorships

15h00 - 16h00


Dennis Bruyns

Getting the most out of your corporate golf day. The art of building relationships through golf.

16h30 - 17h00


Sibusiso Buthelezi

Ellis Park Sports City

Thursday 9 th June

10h30 - 11h00

Southern Sun

Charles Drew

Rebranding Southern Sun Hotels

11h00 - 11h30

Southern Sun

Celebrity Chef TBA

Hotel services for sports teams - right nutrition - team rooms et al

12h00 - 13h00


Monde Tabata

Leveraging fan passion to provide tangible business benefits - Maximising return on investment

13h30 - 14h30


James Monteith

The South African sponsorship landscape

15h00 - 16h00


Dennis Bruyns

The PGA and sponsorship opportunities


Any company wishing to exhibit in next year's Business of Sport should contact:

Papadi Integrated Marketing
Tel: +27 11 609 5688
Cell: + 27 82 552 1976
Fax: + 27 11 452 2047

About Exhibitions for Africa

Exhibitions for Africa (EFA) is South Africa's leading organizer of business-to-business exhibitions and offers the full range of services required to launch, organise and manage world-leading events. With a portfolio of over 20 shows, EFA is committed to a mission of “delivering business contacts that create value for corporate customers”.

  South African Bowls  
  Team Papadi at the Business of Sport Petunia Mongala (Left), Ntswaki Koetepe (Right), & Victoria Mahlangu (Front)  
  Grant Nicholls with Rev Makhenkesi Stofile  
  Papadi Meeting Room  
  Team Papadi  
  Papadi Stand  
  Minister Stofile officially opens the Business of Sport  
  A1 Grand Prix Stand  
  David Becker - Collyer-Bristow  
  Department of Sports and Recreation  
  Fintrex Sport Surfaces  
  Johannesburg Development Agency  
  Johannesburg Development Agency  
  A1 Grand Prix Dana Cooper with Minister Stofile  
  Megapro Marketing  
  Minister Stofile with Exhibitions for Africa Staff  
  Minister Stofile in action!  
  PSL and the Mvela Golden League  
  PSL and Mvela League  
  SA Bowls  
  Virgin Active  
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