Sports Culture in South Africa has grown into a truly unique and amazing phenomenon in the world today! Be it the sound of vuvuzelas, or  a group of fans (clad in their team strip) awaiting a taxi to take them to the game, sport in South Africa has become a way of life; a common driving force that spurs the competitive spirit and unites millions of supporters.
Top Projects
Celebrating Sports Culture through Branding ^Top
Total South Africa has investment millions into South African sport including football, cricket and motorsport. Papadi Marketing was tasked with the role of bringing to life the culture of sport through effective marketing activities that could create value for shareholders and supporters alike.  
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Uniquely South African ^Top
South Africa is the birthplace of the "makarapa" where construction helmets are given a new lease of life after they have been sculptured into a work of art and branded with your favourite team or corporate giant. Started in 1979 by die-hard football fanatic Lux Baloyi, the helmets have become much sought after both here and abroad!

Papadi were also proud to host a team of talented young mural artists who captivated the imagination of some of South Africa's house-hold names such as SAA, Kickoff and Total; and if you look really closely you might just spot our very own Danny Jordaan!
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