Papadi Marketing

Creating hero brands with our unique network, creativity, passion and business model

Papadi is a true SA Company, with a great understanding of the macro and micro business environments. The team prides itself in strategically fitting sponsorships and value added company objectives that drive a quantifiable return for the investor. Papadi has won numerous awards, more notably for cross culture marketing.

Small sponsorship agility, with big sponsorship ability

Response driven sponsorship campaigns
Experiential Marketing
Reinforce Differentiation
Create excitement around the brand
Leveraging Sponsorships
Sponsorship Management
Deep seated understanding of the market place
Intricate network
Goal orientated approach
Creativity beyond the obvious
Firm beliefs in the African Renaissance
Advertising-orientated marketing is been replaced by public relations-orientated marketing

Level 2 BEE Contributor

In terms of section 9 (i) of the Broad Based Black Economic Empowerment Act 53 of 2003 and the Codes of Good Practice Gazetted on 9 February 2007, Papadi Marketing is rated as a Level Two Contributor with a BBBEE Recognition Level of 125%. Click here to view certificate.

Our extensive portfolio of successful projects is detailed below.

Football

Old Mutual South Africa	Papadi is their Official Football agency Concluded sponsorship deals for Bloemfontein Celtic, Swallows, Ajax Old Mutual Mangaung Cup (2008 – 2010) All event management and logistics Negotiated televisions deals on SABC1, Supersport and packaged a 1 hour “behind the scenes” documentary Host and maintain their football website www.papadi.co.za/om.cfm
Cell C Football	Official activation agency (2007 to current) Community Football events hosted in various township in South Africa Easter – 25 events in 7 Provinces December – 5 000 matches in 3 provinces These festivals attract large crowds and are entirely community focused Papadi implemented a strategy of brand awareness to the mass market Papadi up-sells Cell C products at the events Host and maintain their football website www.cellcfootball.co.za
Mpumalanga Black Aces	Official Marketing, Sponsorship, Strategy and Brand management agency (2008 to current) Including Licensing, Sponsorship, IT and web Papadi is tasked with all event management for their home games including marketing, ticketing, hospitality and entertainment
Other	SA Football Player Union Strategy Kaizer Chiefs 3 years leverage for TOTAL SA Board member of the Chiefs Academy Ajax Cape Town Sponsorship negotiations and 4 years leveraging with TOTAL Moroka Swallows Sponsorship negotiations and 4 years leveraging with TOTAL African Cup of Nations Ghana/Nigeria; Mali; Tunisia TOTAL official sponsor Hosted various VIP executives including government and leading business luminaries at each event Platinum Stars Mandated by the CEO of the PSL Negotiated and implemented a partnership with the Royal Bafokeng Nation Strategic sourcing of sponsorships and new brand positioning PSL Mvela Golden League – Diadora sponsorship of all 16 teams Mandated to source sponsorship Bata Bullets Sponsorship of Malawi's top football club Sundowns Diadora kit negotiations

Social Investment Programs

Squatter Camp Festivals	Papadi has been hosting football festivals since 2004 These predominantly are sponsored by leading corporate and government agencies These festivals attract large crowds and we use our unique empowerment model of community inclusiveness
FABCOS	Annual Alex tournament Sponsors FABCOS; Premier Foods; Alex Schools Sports
Emfuleni Mayoral Township Tournament	Official centenary celebrations of Everton (Sebokeng) Sponsors Kick Off; Premier Foods; Emfuleni Council
French – African Festival	Promotion of French culture in Soweto Sponsors French Embassy; Laughing Cow; Region 6
Ubungani U-15 Tournament	3 international teams Sponsors Ekhuruleni Metro; Chappies; Gauteng Tourism
Township Tournaments	Godfrey Moloi (Soweto); Vosloorus & Orange Farm ANC (East rand) Youth Day

Other Key Projects

Papadi Digital	One of Papadi’s core strengths. We have developed and maintained websites for: Mpumalanga Black Aces HP Silver Stars Cell C Football Old Mutual Football Gauteng Boxing Makarapa Total Football We support these with a variety of interactive mediums including: Mobi Sites Newsletters SMS
Nelson Mandela Bridge Opening	Exhibition of key stakeholders Sowetan newspaper agency
Business of Sport	Joint shareholder
Richard Branson’s Virgin Active gym launch in Tembisa	Assisted with the launch, promotion and financial strategy
SA Football Soccer Supporters Association	Strategic assistance
Player testimonials	Part of committee with Neil Tovey and Doctor Khumalo
SA Ladies Free Diving	Strategic alliance
Motorsport South Africa	Previous motorsport manager of TOTAL SA Co-ordinated various events with rallying, track racing and F1 Jordan team
Gauteng Boxing	Appointed agency of Gauteng Boxing (now closed)
Broadcast sponsorships	Various packages negotiated over the years including: Paris Dakar Tour de France African Cup of Nations football Local PSL football Old Mutual Mangaung Cup Packaged various trade exchanges with local media

What makes us different?

We really enjoy our work & “live” the clients brief
We create hero brands with our unique network, creativity, passion and delivering sustainable communication programmes

The Papadi Brand




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