Creating hero brands with our unique network, creativity, passion and business model


Papadi is a true SA Company, with a great understanding of the macro and micro business environments. The team prides itself in strategically fitting sponsorships and value added company objectives that drive a quantifiable return for the investor. Papadi has won numerous awards, more notably for cross culture marketing.

Small sponsorship agility, with big sponsorship ability

  • Response driven sponsorship campaigns
  • Experiential Marketing
  • Reinforce Differentiation
  • Create excitement around the brand
  • Leveraging Sponsorships
  • Sponsorship Management
  • Deep seated understanding of the market place
  • Intricate network
  • Goal orientated approach
  • Creativity beyond the obvious
  • Firm beliefs in the African Renaissance
  • Advertising-orientated marketing is been replaced by public relations-orientated marketing

Level 2 BEE Contributor

In terms of section 9 (i) of the Broad Based Black Economic Empowerment Act 53 of 2003 and the Codes of Good Practice Gazetted on 9 February 2007, Papadi Marketing is rated as a Level Two Contributor with a BBBEE Recognition Level of 125%. Click here to view certificate.

Our extensive portfolio of successful projects is detailed below.



Old Mutual South Africa

  • Papadi is their Official Football agency
  • Concluded sponsorship deals for Bloemfontein Celtic, Swallows, Ajax
  • Old Mutual Mangaung Cup (2008 – 2010)
    • All event management and logistics
    • Negotiated televisions deals on SABC1, Supersport and packaged a 1 hour “behind the scenes” documentary
  • Host and maintain their football website
Cell C Football

  • Official activation agency (2007 to current)
  • Community Football events hosted in various township in South Africa
    • Easter – 25 events in 7 Provinces
    • December – 5 000 matches in 3 provinces
  • These festivals attract large crowds and are entirely community focused
  • Papadi implemented a strategy of brand awareness to the mass market
  • Papadi up-sells Cell C products at the events
  • Host and maintain their football website
Mpumalanga Black Aces
  • Official Marketing, Sponsorship, Strategy and Brand management agency (2008 to current)
    • Including Licensing, Sponsorship, IT and web
    • Papadi is tasked with all event management for their home games including marketing, ticketing, hospitality and entertainment
  • SA Football Player Union Strategy
  • Kaizer Chiefs
    • 3 years leverage for TOTAL SA
    • Board member of the Chiefs Academy
  • Ajax Cape Town
    • Sponsorship negotiations and 4 years leveraging with TOTAL
  • Moroka Swallows
    • Sponsorship negotiations and 4 years leveraging with TOTAL
  • African Cup of Nations
    • Ghana/Nigeria; Mali; Tunisia
    • TOTAL official sponsor
    • Hosted various VIP executives including government and leading business luminaries at each event
  • Platinum Stars
    • Mandated by the CEO of the PSL
    • Negotiated and implemented a partnership with the Royal Bafokeng Nation
    • Strategic sourcing of sponsorships and new brand positioning
  • PSL
    • Mvela Golden League – Diadora sponsorship of all 16 teams
    • Mandated to source sponsorship
  • Bata Bullets
    • Sponsorship of Malawi's top football club
  • Sundowns
    • Diadora kit negotiations

Social Investment Programs

Squatter Camp Festivals
  • Papadi has been hosting football festivals since 2004
  • These predominantly are sponsored by leading corporate and government agencies
  • These festivals attract large crowds and we use our unique empowerment model of community inclusiveness
  • Annual Alex tournament
  • Sponsors FABCOS; Premier Foods; Alex Schools Sports
Emfuleni Mayoral Township Tournament
  • Official centenary celebrations of Everton (Sebokeng)
  • Sponsors Kick Off; Premier Foods; Emfuleni Council
French – African Festival
  • Promotion of French culture in Soweto
  • Sponsors French Embassy; Laughing Cow; Region 6
Ubungani U-15 Tournament
  • 3 international teams
  • Sponsors Ekhuruleni Metro; Chappies; Gauteng Tourism
Township Tournaments
  • Godfrey Moloi (Soweto); Vosloorus & Orange Farm
  • ANC (East rand) Youth Day

Other Key Projects

Papadi Digital
  • One of Papadi’s core strengths. We have developed and maintained websites for:
    • Mpumalanga Black Aces
    • HP Silver Stars
    • Cell C Football
    • Old Mutual Football
    • Gauteng Boxing
    • Makarapa
    • Total Football
  • We support these with a variety of interactive mediums including:
    • Mobi Sites
    • Newsletters
    • SMS
Nelson Mandela Bridge Opening
  • Exhibition of key stakeholders
  • Sowetan newspaper agency
Business of Sport
  • Joint shareholder
Richard Branson’s Virgin Active gym launch in Tembisa
  • Assisted with the launch, promotion and financial strategy
SA Football Soccer Supporters Association
  • Strategic assistance
Player testimonials
  • Part of committee with Neil Tovey and Doctor Khumalo
SA Ladies Free Diving
  • Strategic alliance
Motorsport South Africa
  • Previous motorsport manager of TOTAL SA
  • Co-ordinated various events with rallying, track racing and F1 Jordan team
Gauteng Boxing
  • Appointed agency of Gauteng Boxing (now closed)
Broadcast sponsorships
  • Various packages negotiated over the years including:
    • Paris Dakar
    • Tour de France
    • African Cup of Nations football
    • Local PSL football
    • Old Mutual Mangaung Cup
  • Packaged various trade exchanges with local media

What makes us different?

  • We really enjoy our work & “live” the clients brief
  • We create hero brands with our unique network, creativity, passion and delivering sustainable communication programmes
The Papadi Brand
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