Football
Social Investment
Club Sponsorship
Event Co-ordination






 
   
 
 
 
 

“Papadi”, the Sotho word for “game”, prides itself in formulating world class sponsorship strategies with utmost integrity and passion. Innovation and an acute understanding of the target market is the key principle which we use in providing concise, well-researched and highly actionable marketing plans. Papadi is an integrated marketing communications company that focuses on providing highly creative, quality communications strategies for the sports industry in Southern Africa .
Top Projects
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Our aim is to provide a balanced and effective integrated marketing communications solution that will focus on generating agreed financial and marketing returns for our targeted customers.

We conduct our business responsibly to ensure that we achieve outstanding results for our stakeholders while at the same time achieving superior financial returns balanced against our long-term growth thereby benefiting shareholders and fulfilling our commitments to the broader African sporting and music communities.

Key Focus Areas

  • Sponsorships – our dedicated core service offering includes initiating, developing and maintaining all aspects of sponsorships and merchandising for individuals, teams, events, and organizations. We also play a vital role in the procurement of sponsorship investment for rights holders.
  • Strategy – we blend client requirements with our specialist skill in order to achieve a strategic fit that is always competently delivered. Our innovation, relationship marketing, and licensing consulting adds value to both our clients project objectives and to the overall marketing return
  • Creativity – we produce highly creative and winning solutions
  • Exploitation of rights – we tactically implement campaigns to unlock brand value
  • Social upliftment programs – we run numerous programs focusing on optimizing client investments

 

Football ^Top
   
 
Kaizer Chiefs
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3 years leverage for TOTAL SA, Board member of the Chiefs Academy
Ajax Cape Town
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Structured and negotiated sponsorship for TOTAL SA, 4 years leveraging
Moroka Swallows
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Structured and negotiated sponsorship for TOTAL SA, 5 years leveraging
Sundowns
Sundowns Assisted Diadora with the technical sponsorship
PSL
PSL Mvela, Official Car, Technical sponsorship
Diadora
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Press Conference Launch strategy, implementation & co-ordination of event
African Cup of Nations
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Ghana/Nigeria; Mali; Tunisia
Arranged Hospitality groups to all the finals
Soccer World Cup
France ’98
Bata Bullets
Sponsorship of Malawi's top football club
   
 
   
Social Invetment Programs ^Top
   
 
FABCOS
  • Annual Alex tournament
  • Sponsors FABCOS; Premier Foods
  • Alex Schools Sports Association
Emfuleni Mayoral Township Tournament
  • Official centenary celebrations of Everton (Sebokeng)
  • Sponsors Kick Off; Premier Foods; Emfuleni Council
French – African Football Festival
  • Promotion of French culture in Soweto
  • Sponsors French Embassy; Laughing Cow; Region 6
Skwatta Camp Football Festival
  • Ha Makausi (Primrose, Germiston)
  • 38 000 residents
  • Sponsors TOTAL SA; Ekhuruleni Metro; Diadora
Ubungani U-15 Tournament
  • 3 international teams
  • Sponsors Ekhuruleni Metro; Chappies; Gauteng Tourism
Township Tournaments
  • Godfery Moloi (Soweto)
  • Vosloorus & Orange Farm
  • ANC (East rand) Youth Day
 
   
Club Sponsorship ^Top
   
 
 
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A great experience and understanding of the mass market has helped pilot, plan and organize numerous social upliftment tournaments in order to broaden the positive reach of sport in rural communities.
   
Event Co-ordination ^Top
   
 
 
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As part of our dedicated core service offering, Papadi initiates, develops and maintains all aspects of sponsorships and merchandising for individuals, teams, events, and organizations. We also play a vital role in the the procurement and funding aspect of sponsorships management.

 
 
 
Copyright Papadi Marketing 2017 Tel +27 11 022-5920/1/2/3 Fax +27 11 453-6445 Email info@papadi.com